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View Details/Register
View Details/Register
View Details/Register
CPA - medium firm
Price, not billing, should be your focus in this session on effective pricing strategies for accounting firms. This webinar will explore the benefits of upfront pricing, emphasizing client value over hours spent on tasks. Attendees will learn how value-based pricing can streamline billing processes, strengthen client relationships, and boost firm efficiency. Explore key topics such as understanding price, cost, and billing differences, the subjective nature of value, the repercussions of underpricing services, the influence of technology and advisory services on pricing, and the necessity of moving away from the billable hour model.
Learning Objectives:
- Define the differences between price, cost, and billing in accounting services
- Identify the subjective nature of value in pricing strategies for accounting firms
- Recognize the negative consequences of pricing services too low
- Determine the impact of technology and advisory services on pricing models
Jody Padar
The Radical CPA
Founder and Author
[email protected]
Jody Padar, CPA, also known as The Radical CPA, is one of the accounting profession's foremost visionaries and pioneers. A well-known advocate for tech adoption and general forward-thinking behavior inside the profession, she has been consistently named one of the Top 100 Most Influential to the Profession by Accounting Today. She is the author of Radical Pricing which was just published in May of 2024 as well as two other books, From Success to Significance: The Radical CPA Guide; and The Radical CPA: New Rules for the Future-Ready Firm. She is a regular contributor to a number of industry publications, including Accounting Today and CPA Trendlines, where she offers practical tips and advice on running a next-generation firm.
Since her days as a small firm owner, she has advocated for bringing the accounting profession into the digital age and leading the next generation of accounting professionals to a better life where they can go home on time, give more to their clients and foster their passion for the industry. Currently a senior tax advisor at april, Jody loves the idea of using AI and automation to transform taxes, and she’s excited to help develop, evolve and share a simplified and pleasurable tax experience.
Padar is married with two adult children and currently resides in Door County Wisconsin. She earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Follow her on LinkedIn, X, Instagram and Facebook.
- To receive CPE credit, you must register for the webinar before it starts.
- CPE is available to all eligible participants within 24 hours of each webinar.
- To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
NASBA Approved
CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222
About Our Presenter
The term radical applies because what we are doing to our firms, and indirectly to the profession, is fundamental to its core. It’s abrupt, disruptive, unexpected, and far-reaching. We are shaking up the status quo.
We are changing because our customers and the world are changing around us. Some might also perceive radical to be a negative term. It’s not. Our movement is more likely following the happy expression, “that’s radical, dude,” We want everyone to learn and join us.
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