Unlock the transformative power of storytelling with Jina Etienne in this dynamic webinar designed for accounting professionals eager to enhance their impact on client relationships through advisory services. Discover how the art of storytelling can revolutionize your approach to leadership, client relations, and strategic planning. Learn how to use storytelling as a strategic tool to enhance your advisory capabilities, build lasting relationships with a foundation of trust, and achieve your firm’s goals.

Whether you aim to improve client interactions or develop a more empathetic leadership style, this webinar will provide actionable insights and real-world examples to elevate your storytelling and client advisory services (CAS) practice. 

Learning Objectives:

• Identify the fundamental constructs of a compelling story and how they can be applied to your professional environment


• List insights into how storytelling can enhance your leadership skills, build empathy, and forge stronger team relationships


• Define how to use stories to establish trust with clients and colleagues, moving beyond mere data to create meaningful connections


• Determine practical techniques for leveraging storytelling to meet your professional objectives and drive engagement