Jina Etienne, CPA, CGMA is a speaker, storyteller, and consultant who helps individuals and organizations unlock the power of authenticity, trust, and connection. With more than 30 years of experience in the accounting profession and business leadership, she brings a unique, deeply human approach to leadership development and culture-building.

Her work focuses on the intersection of leadership, belonging, and emotional intelligence, equipping people with the awareness and tools to lead with clarity, empathy, and intention. Known for blending professional insight with personal storytelling, Jina makes complex ideas accessible and relatable. She helps professionals at all levels show up more fully as themselves—both in their work and in their lives.
 

   

Norma brings more than 20 years of experience in DE&I, business operations, workforce solutions, and business development. Norma is the Co-Founder of SpeakTu, a tool that provides workforce analytics to support the social scoring in ESG and pay equity reporting in states like California. Norma also serves as DEI Strategist at WrightNow Solutions, where she supported internal and external company initiatives as a DE&I subject matter expert. Her other responsibilities during her tenure included managing corporate social responsibility activities, team member engagement tactics, and diversity learning initiatives including supplier diversity programs. In other roles at Year Up and DeVry University, Norma spearheaded the new business expansion and re-engineered corporate engagement efforts with Fortune 500 companies.

Norma is an active volunteer and fundraiser for organizations like Families First and serves HoPe (Hispanic Organization Promoting Education) as a board member. She has also served in leadership roles for the American Staffing Association, Association of Latino Professionals for America, Prospanica, SafeAmerica, YWCA, and the Military Support Ministry in Marietta, Georgia. Norma is an alumna of Leadership Cobb, Cobb County Honorary Commanders, and Cultivating Hispanic Leadership Institute for the Georgia Hispanic Chamber of Commerce and Leadership Council.

Norma earned her Bachelor of Business Administration in Management from Robert Morris University in her hometown of Chicago. She also holds a Master of Business Administration degree in International Business from Keller Graduate School of Management. Norma is married to Rudy and has two children, Rudy, and Isabel. Norma’s preferred pronouns are she, her, and hers.